GROWTH LAB

Notes on the local growth work that matters.

Notes on the local growth work that matters.

FEATURED INSIGHT

Why More Marketing Isn’t Always the Answer.

Why More Marketing Isn’t Always the Answer.

Why More Marketing Isn’t Always the Answer.

More traffic does not fix a business when the experience between discovery and decision is broken.

More traffic does not fix a business when the experience between discovery and decision is broken.

READ THE NOTE →

MORE NOTES

POSITIONING

The Cost of Being Easy to Compare.

The Cost of Being Easy to Compare.

When the reason to choose you is unclear, customers default to the easiest comparison: price.

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CUSTOMER JOURNEY

Trust Is Built Before the First Call.

Trust Is Built Before the First Call.

Every small signal should make the decision to enquire, visit, or book feel more certain.

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OPERATIONS

The Follow-Up Gap Is a Growth Problem.

The Follow-Up Gap Is a Growth Problem.

Better demand means little if the next step is slow, inconsistent, or difficult to act on.

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NORELL GROWTH

Local businesses. Built to grow.